Broken out by channel, 39 percent of hemp CBD sales are currently coming through CBD-specific stores, both online and brick and mortar. That is followed by specialty retail (33 percent), fast-moving consumer goods retail (16 percent) and online (12 percent).
Given the possible regulation by the FDA, Maturo foresees the fast-moving consumer goods retail space — which includes convenience stores — playing a bigger part. It already beginning to happen; convenience stores have been "aggressive" in stocking CBD products, he noted.
"It seems to be working to the first-mover advantage. If you look at the data, we are currently seeing that c-stores represent nearly the same amount in dollar volume as their food, drug and mass counterparts," he said.