GreenPrint & GasBuddy Strategic Partnership
GasBuddy users see green leaf next to stores in GreenPrint programs.
A new strategic partnership between GreenPrint and GasBuddy aims to change the consumer value equation of gasoline, and allows GreenPrint to reach customers at the final stage of the gas-buying process, according to the companies. Now when consumers scroll through GasBuddy's websites and mobile apps, they will notice a green leaf next to each store participating in one of GreenPrint’s reduced emissions fuel programs. The leaf icon links to a customized website that explains the value-add that comes with each program.
