Grindmaster Rebrands

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Grindmaster Rebrands

LOUISVILLE, Ky. -- Grindmaster celebrated its 70th anniversary with a new corporate identity and the announcement of several new product offerings.

As part of its rebranding, the Louisville, Ky.-based equipment company, formerly known as Grindmaster Crathco Systems Inc., has changed its name to Grindmaster Corp.

"For the past 70 years, the industry has known us as Grindmaster," said Tom McDonald, chairman and CEO. "The change in our corporate name reflects our optimistic view of the future and desire to leverage the reputation and brand equity in the Grindmaster name."

Grindmaster markets a line of beverage dispensing equipment for hot, cold and frozen beverages as well as coffee grinders, containers and warmers. This coming year marks the introduction of several new products:
* An expanded line of coffee brewing systems from that feature a digital system for controlling all aspects of the brewing process
* The Grindmaster line of powdered beverage dispensers that feature new five or six heads, side merchandisers, extra large buttons and backlit front panel.
* A single cup coffee and tea brewer that enables the user to brew a fast, fresh and great tasting cup of their favorite hot beverage.

"We believe our growth prospects are greater than ever given the unlimited range of beverage opportunities today and our commitment to deliver superior customer value and benefits to our customers worldwide," Wilson said.