FRAMINGHAM, Mass. — Gulf Oil LP is taking steps to build customer loyalty and attract new customers to Gulf stations this holiday season.
The Framingham-based gas retailer is relaunching its Gulf Gift Card for the 2014 holiday season. The cards are available in any denomination from $5 to $250, and come in four different designs tailored to meet the needs of Gulf patrons.
According to the company, the gift cards can be used for gas, car services or other purchases at more than 2,500 Gulf-branded stations, which helps drive sales to potentially new customers throughout the 30-state Gulf footprint.
The Gulf Gift Card Program includes:
- 2014 Holiday Gift Card — Featuring a smiling snowman, this special-edition Gulf Gift Card makes a great stocking stuffer or holiday gift for family, friends, employees and colleagues. For Gulf retailers, it is a gift that gives back in additional revenue and customer engagement throughout the holiday season.
- Pink Ribbon Gift Card — Introduced earlier this year, this is Gulf's first charitable gift card. Gulf will make a $1 donation to the Gulf Oil Giving Foundation for every Pink Ribbon Gift Card purchased at a value of $50 or more. The popularity of this card is reflected by the fact that in the first month of sales, 40 percent of Pink Ribbon Cards purchased resulted in donations to the foundation.
- Happy Birthday Gift Card — This card makes a great birthday present for anyone on the go, and is a terrific way for Gulf retailers to help their customers give the gift of convenience to friends, family and colleagues. Like other gift cards in the portfolio, it also helps to bring new customers to Gulf-branded stations.
- Classic Gift Card — This card is a great way to celebrate graduations, new car purchases, new jobs, and even for use as a budgeting tool. The Classic Gift Card is also an effective way to thank small-business customers for their loyalty to Gulf.
"Last year, our customers shared the 'Gulf Experience' with millions of dollars in gift card purchases, and this number is growing every year," said Rick Dery, Gulf Oil's senior vice president and chief sales and marketing officer. "We are very pleased to be providing a strong Gift Card Program to benefit our high-quality network of over 2,500 branded Gulf stations across the country.
"These cards give Gulf retailers effective ways to increase their revenue, build stronger relationships with existing customers, and attract new repeat customers as well," he continued. "It's all part of our commitment to helping our dealers leverage our iconic brand in numerous ways with the millions of customers who do business with Gulf every day."
Gulf Oil LP is a national, branded supplier of motor fuels throughout the United States and its territories. The company distributes motor fuels through a network of more than 2,500 branded gasoline retail centers, 12 proprietary oil terminals, and more than 130 other supply points.