H-E-B Upping the Ante on Customer Convenience

SAN ANTONIO — A New H-E-B location coming to the market this summer will feature a first for the retailer — a drive-thru for its in-store restaurant.

According to the San Antonio Express News, the store's True Texas BBQ will feature the service; none of the company's other in-store restaurants offer drive-thru service. 

The new 118,000-square-foot H-E-B will anchor the Bulverde Marketplace, a retail center being developed by local firm Fulcrum Development in San Antonio. The store's fast-casual restaurant will serve "fresh, natural meat" smoked in the store as well as tacos with freshly-made tortillas and eggs during the breakfast rush, Dya Campos, company spokesperson, told the news outlet.

The new store will welcome customers in August.

"Even if families don't need to necessarily do a full shop, the True Texas BBQ will be a spot where families can go and dine together and enjoy what is arguably some of the best barbecue in Texas," Campos said.

In addition to adding drive-thru to its services, H-E-B is expanding its curbside delivery service to the new location and a 93,000-square-foot store set to open in October, also in San Antonio. Curbside delivery service is available at 22 H-E-B stores including four in San Antonio. 

According to the news report, both new San Antonio stores will also feature Optical by H-E-B, the chain's prescription eyewear offering, previously only available at two stores in Hutto and Spring, Texas.

H-E-B will also expand its convenience store portfolio at the Bulverde location with its own food offerings, filling station and car wash. H-E-B currently has nine convenience stores in Texas with six in the San Antonio area, the report added.

San Antonio-based H-E-B has more than 340 stores in Texas and Mexico.