Hansen’s and Blue Sky Sodas Relaunch
The two craft brands get new looks, packaging and taglines.
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Hansen’s and Blue Sky sodas — two long-standing favorites in the craft and specialty beverages category — have been relaunched by The Coca-Cola Co. with new branding and fresh packaging. The new branding for Blue Sky includes availability at the fountain and a new tagline: “Rooted in Real.” Hansen’s new glass packaging features the company’s throwback logo, giving recognition to its 40-year roots in Southern California. Hansen’s also debuted a new tagline: “This is What Original Tastes Like.”