"We are going above and beyond to set up retail partners for success now and in the future," said Clark. "It's so important to adapt quickly to all the changes that continue to take place this year and we are proud to be a trusted partner for retailers in this evolving world, bringing them the latest insights and results with paypoint, center store, and innovation to accelerate growth."
Since 2006, Hershey has offered its GCIC to retail partners in person in Hershey. In 2018, it introduced an extension of GGIC, the Mobile Customer Insights Center (MCIC). The 53-foot, expandable tractor trailer takes Hershey’s shopper insights and expertise on the road to retail partners nationwide.
Headquartered in Hershey, The Hershey Co. has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate's Booty.