Hershey's Launches New Ad Campaign for Its Syrup

HERSHEY, Pa. -- Hershey's is launching a new television advertising campaign that celebrates its iconic Hershey's Syrup brand as "an everyday way to nurture happiness," the company reported.

The commercial, titled "Stir It Up," encourages moms to transform ordinary milk into something delicious and special. Airing now, the TV spot features a series of lifestyle vignettes of parents and children preparing their milk with Hershey's Syrup.

The advertisement will be shown in 15-second spots beginning this week and will run through 2011. This is the first time the brand will be on air with television advertising since 2001.

In addition to the television spot, Hershey's Syrup has launched a Facebook page where fans can share their love for Hershey's Syrup and learn about the brand's latest news.

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