the consumer mind

Inside the Consumer Mind

Hitting the Road


The forecourts at convenience stores are buzzing with activity once again. According to the 2023 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month, purchase incidence of fuel significantly increased year over year, likely driven by heightened post-pandemic travel. Generation Z and millennial c-store shoppers, in particular, are driving the monthly trip average up. 

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