Hostess Tickled Pink Over New Cupcake

IRVING, Texas -- Hostess has taken the wrapper off its newest product, a pink strawberry cupcake. The new snack cake will become a permanent addition to the company's line of squiggle-topped treats.

"Hostess CupCakes continue to be among America's most popular sweet treats," said Mike Touhey, vice president of snack marketing for Hostess Brands. "Strawberry is an increasingly popular flavor trend and now consumers can enjoy our signature cupcake with festive pink icing and the fresh taste of strawberry."

Available now in convenience stores and supermarkets across the country, each package contains eight individually wrapped cupcakes. Other flavored cupcakes in Hostess' line up include the Original Chocolate CupCake and the Orange CupCake.