For years leading, following and matching competitor prices has been the norm. But changes in the market from fluctuating costs through to changes in the way consumers buy has made this the old way to price retail fuel. In this webinar, you'll learn what you need to assess to gain the confidence to make difficult pricing decisions and how to use them to optimize your stations gallons.
Who should join:
- Gas station owners, operators and VPs
- Fuel marketers/jobbers that want to help their dealers thrive
What you will learn:
- Why change is the only option
- How street pricing can fuel overall profitability
- Specific strategies to implement for your stations