Inside the Consumer Mind: Competitive Eats

As the COVID-19 pandemic is shaking up the foodservice industry — prompting players to move to mobile/online ordering, curbside pickup and home delivery if they haven’t already done so — the lines between foodservice purveyors are getting increasingly blurrier. Convenience stores have their work cut out for them. According to the 2020 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, consumer sentiment regarding the quality of c-store prepared food has risen in recent years, but shoppers don't necessarily think it's the best option. Digging deeper, the research reveals: