IRI Lift Digital Advertising Solution

IRI Lift is the industry’s only real-time digital advertising solution that measures offline sales lift, according to its maker. Developed in partnership with Kantar Shopcom, IRI Lift helps identify digital media optimization opportunities by determining which digital media is most effective with target audiences. The platform ties media exposures to actual offline purchases to specific product and household levels, and delivers in-depth campaign analysis and results that are 80 percent more accurate as early as five weeks after an advertising campaign begins, according to IRI. Due to its larger datasets and proprietary modeling, IRI Lift can effectively measure shorter and smaller campaigns with minimum feasibility requirements, as well as large digital multichannel campaigns.