Kangaroo Express Campaign Earns Design Award
CARY, N.C. — Kangaroo Express' Hot from the Oven campaign has proved a winner for GSP.
The Clearwater, Fla.-based retail branding and marketing services firm won a 2014 American Graphic Design Award for its foodservice campaign with Kangaroo Express.
The 2014 Kangaroo Express Hot from the Oven campaign's theme and graphics were designed and produced by GSP's Design Services team to launch and brand the convenience retailer's new hot food offerings, which range from breakfast pouches to pizza to sweet treats.
The point-of-purchase graphics were designed with bold copy and large food images to create a big impact and improve visibility inside and out. The packaging was designed to market the idea, while the food photography was styled and shot to entice the customer to try this new food offering that's fresh and hot from the oven, according to GSP.
The American Graphic Design Awards, now in its fifth decade of competition and sponsored by Graphic Design USA magazine, recognize well-designed work across all media, with more than 8,000 entries including print, packaging, point-of-purchase, Internet and interactive graphics.
GSP also won a 2014 American Graphic Design Award for its work with Café Fresh, GSP's foodservice brand concept that was designed and developed as a marketing tool to help provide its retail customers with design direction, ideas and inspiration for branding new food initiatives.
"We are excited to win these design awards — and proud to have our retail partner's campaign recognized. The Hot from the Oven campaign effectively communicates that the fresh, hot foods are perfect for on the go, which was the ultimate goal," said Steven Cohen, GSP's vice president of design services. "We are also pleased to win an award for our Café Fresh campaign that provides impactful foodservice branding and in-store marketing ideas, and inspiration for our many clients."
Kangaroo Express is the primary operating banner of The Pantry Inc., based in Cary. The Pantry operates more than 1,518 convenience stores in 13 states across the Southeast.