King-Casey & Envirosell Team Up for Another Joint Venture

NEW YORK and WESTPORT, Conn. — King-Casey and Envirosell restaurant and retail brand consultancies have joined forces for another joint venture to optimize the path to purchase performance with "P2P PRO."

P2P PRO is an innovative process that uses proven research methodologies to re-engineer path to purchase strategies and communications to achieve tangible business results. P2P PRO offers clients research & consulting; strategy; design and optimizing the customer experience around path to purchase issues.

"The beauty of this data-driven solution is that it is based on methodologies that our firms have proven in the field over the years. In the case of our firm, it leverages our proprietary COZI (Customer Operating Zone Improvement) strategic discipline and zone communication skills," noted King-Casey Principal Tom Cook.

"We have worked with Paco Underhill and his Envirosell team for many years on clients such as Subway, KFC, Taco Bell and the US Postal Service. We know that their 'Mobile Eye-Tracking' and behavioral research are a perfect complement to us. I can safely say that nothing in the market comes close to P2P PRO," he added.

Westport-based King-Casey is a pioneer in retail consulting, branding and design, according to the company. Its proprietary COZI discipline enables clients to optimize menu boards, store environments and customer zone communications.

Envirosell, headquartered in New York, is a leading research consultancy in the retail environment that integrates analysis of layout, merchandising and operations with shopper behavior and perceptions.

"Our firm has a single passion — to determine what makes customers tick by studying the way people shop in a store, whether bricks and mortar or online," commented Paco Underhill, principal at Envirosell. "Because that passion translates into business success, we have a 74-percent client retention rate. Partnering with King-Casey, our long-times associates, on this project is a logical step."

The first joint venture for King-Casey and Envirosell was MenuBoard PRO, a process that uses proven research methodologies to re-engineer menu board strategies and designs to achieve tangible business results. MenuBoard PRO offers research, consulting and design services to optimize the customer experience around menu board issues, as CSNews Online previously reported.