Koupon Media Launches Promotion Data & Analytics Engine for C-stores
DALLAS — Koupon Media, a mobile offer platform and promotion network in small format retail, is launching Koupon insights, a data and analytics engine focused on shopper promotions in the convenience store industry.
The service will leverage in-store sales data from its network of 40,000-plus c-store retailers and leading consumer packaged goods (CPG) brands to deliver purchase, shopper profile and promotion insights.
Koupon Insights features a toolset that enables participating retailers and CPG brands to easily monitor, analyze and plan in-store and digital promotions. Koupon's proprietary machine learning and AI-based models evaluate a retailer's historical data and analyze the effectiveness of its promotions over time, the company said.
It also works with its clients to monitor purchase trends and behavior in order to identify opportunities to launch targeted promotions that influence shoppers.
"Koupon Insights is the culmination of years spent building the largest promotion network in small-format retail," said Joel Fontenot, executive chairman of Koupon Media. "Koupon's proprietary toolset and predictive models combined with our seasoned analytics team has enabled the launch of the most advanced promotion insights engine in the c-store industry."
Koupon announced the flagship Koupon Insights tool OfferSight as part of the launch. The predictive model for promotions is focused exclusively on convenience stores and leverages real-world historical data to predict the outcomes of more than one million mobile offer and in-store deal scenarios.
OfferSight's AI-driven model considers over one hundred offer types and currently makes predictions for more than 10,000 products. Its algorithms can also predict and recommend both combo and paired deals to help brands and retailers determine how to best cross-market products in c-stores.
"We are proud to bring the first-ever predictive model for promotions in the c-store industry," said Brad Van Otterloo, Koupon Media president. "OfferSight is truly a game changer, unlocking an entirely new way to think about offers, deals and discounts. With a growing network of stores and content from our CPG partners, Koupon Insights and OfferSight will take Koupon's vision to an entirely new level."