Krispy Kreme Debuts New Packaging

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Krispy Kreme Debuts New Packaging

10/21/2010

WINSTON-SALEM, N.C. -- Krispy Kreme Doughnut Corporation is introducing new branded packaging in convenience, mass and grocery stores.

"We are committed to the packaged goods component of our business," said Jim Morgan, Krispy Kreme's president and chief executive officer. "Exciting new products and improved marketing efforts, like the packaging upgrades we announced today, are expected to help us increase sales in this important distribution channel."

Package upgrades, new signature products, and improved display graphics are part of the company's broader efforts to enhance and grow its retail presence. Packaging upgrades include:

• Adding enhanced graphics to increase shelf impact and visual appeal
• Improved graphic consistency across multiple product lines to make shopping easier for consumers
• Enhanced structural integrity to help ensure continued product quality

Popular Krispy Kreme doughnut varieties like the Original Glazed, Chocolate Iced with Kreme Filling, Chocolate Iced Glazed, and Raspberry Filled doughnuts are available now in new branded packaging. A new line of products introduced in upgraded packaging include: Dipped Chocolate Cake Doughnut Holes, Dipped Cake Doughnuts in snack bags and Krispy Juniors -- Dipped Cake Doughnuts.