Kroger & Reese’s to Bring Final Four Spirit to March Madness

INDIANAPOLIS — The Kroger Co. will partner with Reese's Peanut Butter Cups — the official candy partner and sponsor of the NCAA — for the third-annual Reese’s Final Four Friday event during March Madness. 

A special celebration, taking place at Lucas Oil Stadium in Indianapolis on April 3 at 10:30 a.m., is being held in conjunction with NCAA Team Works, which recognizes the contributions of youth and volunteers who participate in the Community 101 Program. Approximately 9,000 youths from Greater Indianapolis who have participated in community service projects leading up to the Final Four have been invited to the event.

There, they will be treated to a series of special events including a performance by musician Austin Mahone and other guest celebrities. The Reese’s brand and Kroger will also present NCAA Team Works with a $10,000 grant during the celebration.

“The Reese’s brand has a long and distinguished history with NCAA and March Madness, and we are excited to once again sponsor activities this year,” said Anna Lingeris, spokesperson for Reese's brand. “The Reese’s College All-Star Game and Reese’s Final Four Friday are the perfect combination to enhance our NCAA partnership. The charitable aspects are always a highlight, and we’re very proud to partner with Kroger and recognize youth in the Indianapolis area that have made significant contributions to their community.”

Reese’s Final Four Friday activities will begin at 11:30 a.m. on April 3 and feature practices from the NCAA Final Four teams. Then, the Reese’s College All-Star Game will tip-off at 4:30 p.m. The broadcast of the game will be recorded and air on CBS the following day, Saturday, April 4, at 1 p.m. 

“Reese’s has done a fantastic job bringing the Final Four spirit to fans with the Reese’s All-Star Game and Reese’s Final Four Friday. Reese’s has been a loyal partner and supporter of the NCAA, its fans and our student-athletes, and is one of the main contributors to the success of Final Four weekend,” added Keith Martin, NCAA managing director of marketing and broadcast alliances.

Kroger operates more than 780 convenience stores under six banners: Kwik Shop, Loaf N' Jug, Quik Stop Markets, Tom Thumb Food Stores, Turkey Hill Minit Markets and Smith's Express. Kroger also operates 2,631 supermarkets and multidepartment stores in 34 states and the District of Columbia under two dozen local banner names, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.

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