Kroger's New Line of Fresh Salads Reveals Produce Origin

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Kroger's New Line of Fresh Salads Reveals Produce Origin

10/28/2009
CINCINNATI -- Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger's "Quality You Can Trace" program, the company reported.

The Kroger Co. teamed with HarvestMark, a food traceability system, to allow customers to learn more about where the produce used in Kroger salads was grown. Each bag carries a 16-digit code shoppers can enter at HarvestMark.com to learn more about the salad's origin, packing location, ingredients, date and time the product was packed. Customers can also offer their feedback on the product.

"Kroger continues to be a leader in offering customers innovative food safety tools and resources," Joe Grieshaber, group vice president of Kroger's meat, seafood, deli and produce departments, said in a released statement. "Food safety is a top priority at Kroger. Our partnership with HarvestMark makes it easy for customers who are interested to learn more about the food they purchase for themselves and their families. Kroger is committed to helping our customers prepare safe and delicious meals for their families."

Fresh Selections by Kroger are quality, pre-washed, ready-to-serve packaged salads available in produce departments in Kroger's family of stores. Priced from $.99 to $4.99, depending on the variety and the market, Kroger's Fresh Selections are the only salads with HarvestMark technology sold in the U.S. today, according to the company.

Kroger's partnership with HarvestMark follows industry-leading notification systems Kroger established two years ago to notify customers of certain product recalls. Earlier this year, Kroger-owned stores launched a "Safe Grilling" campaign to remind customers about the four keys to safe grilling: Chill, Clean, Separate and Cook, the company reported.

"We look forward to continuing to offer our customers innovative and affordable food safety technology," Grieshaber said.