KSS Fuels Name Change Reflects Business Scope

FLORHAM PARK, N.J. – KSS Fuels changed its name to Kalibrate Technologies, which the company states better reflects the broadened scope of the intelligence solutions it offers clients in the petroleum retail and convenience store industry.

"The key to petroleum retail success lies in understanding your market and customers and calibrating your business to fulfill their needs and demands," said Bob Stein, Kalibrate president and chief executive officer. "As our new name suggests, this is what we do. We provide petroleum retailers with intelligence tools, software and services to analyze their operating data as the basis for defining and managing strategies to deliver on performance goals."

Moving forward, Kalibrate will help clients to:

• Calibrate pricing strategies and tactics to meet volume and margin targets and market demands;
   
• Calibrate their planning processes to determine the optimal volume targets, who their key competitors are, how to plan a network and how to optimize capital spend on petroleum retail sites;
   
• Calibrate data to help make more informed business intelligence decisions to improve operational performance; and
   
• Recalibrate strategies and tactics to keep up with changing market dynamics and ensure sustainable success.

Florham Park, N.J.-based KSS Fuels was founded in 1993 and focused on pricing solutions across multiple retail verticals including convenience chains, drugstore, grocery and general retail industries. In 2011, the company acquired Market Planning Solutions Inc., a provider of fuel retail site evaluation and network planning solutions and services that was formed in 1970.

"By changing our name to Kalibrate, we avoid confusion about what we do and are no longer constrained by perceptions of our brand based on history. We chose to spell ‘calibrate’ with a ‘K’ to ensure that we remain focused on bringing knowledge to our valued clients."

The name change is effective immediately. There will be a transition period of several weeks to fully effect the change.

Kalibrate’s new website is www.kalibratetech.com.