KUDOS Brand Launches New-and-Improved Product Line
HACKETTSTOWN, N.J. -- This year, KUDOS Brand will unveil new tastes featuring America's favorite brands -- M&M'S Milk Chocolate Candies, DOVE Chocolate and SNICKERS Bar -- and offer two sizes of variety packs. The 2011 lineup includes:
• KUDOS with SNICKERS Peanuts, featuring 20 percent more peanuts
• KUDOS with M&M'S Milk Chocolate Candies, showcasing an improved chocolate taste
• New KUDOS with DOVE Chocolate Drizzle
• New Variety 10-Pack with KUDOS with M&M'S Milk Chocolate Candies (4), KUDOS with SNICKERS Peanuts (3) and KUDOS with DOVE Chocolate Drizzle (3)
• New Kudos 30-Count Variety Pack with 10 of each: M&M'S Milk Chocolate Candies, KUDOS with SNICKERS Peanuts and KUDOS with DOVE Chocolate Drizzle
Additionally, new packaging including more colorful, eye-catching graphics and a focus on the Mars Chocolate brands will improve shelf impact and give KUDOS Granola Bars a point of difference in the segment, the company reported.
The company is encouraging retailers to align KUDOS Brand with cereal and snack bars on the shelf, since these are targeted toward consumers looking for a healthier snack as opposed to granola bars that are considered more of a meal replacement.
To promote the products, the company is launching a new marketing campaign that will include shopper marketing with sampling, coupons and a direct mail campaign; cross promotions with other Mars Chocolate brands; a refreshed Web site at www.kudosbar.com; and increased use of social media with a new Facebook page.