Kum & Go Brings on New Marketing Director
WEST DES MOINES, Iowa -- Kum & Go added Megan Elfers as the convenience store chain's new marketing director, effective immediately, announced President and CEO Kyle J. Krause. Elfers, who has extensive experience in brand management and food and retail marketing, will be responsible for marketing strategy and promotional campaigns.
Elfers previously served as a marketing specialist for Hy-Vee since 2011. Prior to her tenure at Hy-Vee, she worked as a senior retail marketing manager for Wrigley, where she developed and implemented retail marketing initiatives for the Doublemint gum and other popular gum brands, according to the announcement.
Krause noted that Elfers' proven track record of food and retail marketing success, as well as her broad-based background in consumer-focused strategic marketing, makes her an ideal fit for her new position with Kum & Go.
"Kum & Go constantly seeks new ways to reach and engage with customers. Megan Elfers offers significant strategic marketing expertise related to the unique challenges of marketing food and snack products to consumers. She's worked with well-respected brands in the food and retail industry, and her experience will serve Kum & Go well as we continue our rapid growth," Krause stated.
After graduating from Duke University with a bachelor's degree in civil engineering, Elfers obtained a master’s of business administration in marketing & management strategy from the Kellogg School of Management at Northwestern University.
West Des Moines, Iowa-based Kum & Go LC is a family-owned business that operates more than 400 c-stores in Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.