Kwik Trip Becomes Title Sponsor for NASCAR Cup Series Race at Road America

Its multiyear partnership with Road America also includes shared multi-state marketing and promotional initiatives.
Kwik Trip logo

LA CROSSE, Wis. — Kwik Trip Inc. will serve as the 2022 title sponsor for the NASCAR Cup Series race at Road America, switching places with 2021 title sponsor Jockey Made in America. The 2022 race will be known as the Kwik Trip 250 presented by Jockey Made in America.

The race will take place on Sunday, July 3. Official start times and broadcast details are yet to be determined.

"The opportunity to partner with a NASCAR Cup Series race at Road America is a thrill as race fans across Wisconsin and the Midwest flock to Elkhart Lake for this premier event. NASCAR fans are some of the most enthusiastic in all of sports… we look forward to sharing in the excitement next summer," said Kwik Trip Director of Marketing and Advertising Mark Meisner.

Kwik Trip's multiyear partnership with Road America also includes several shared multi-state marketing and promotional initiatives designed to help both entities increase brand awareness and promote their products throughout the Midwest and the racing community.

"Kwik Trip is a tremendous fit for Road America," said Mike Kertscher, Road America president and general manager. "They are an incredible brand, dedicated to the communities they serve. We feel that Kwik Trip will incorporate itself very well in the racing community through this partnership, and we are very excited to have them on board in such a prestigious capacity."

The NASCAR Cup Series features thrilling door-to-door and wheel-to-wheel action through stage racing, which ensures more highlight-reel moments during a race, increases the sense of urgency and emphasizes aggressive racing strategy, according to Road America. On race day, fans will get to see 2021 Road America winner Chase Elliott battle it out on a four-mile, 14-turn road circuit against future NASCAR stars such as Cole Custer, Tyler Reddick, Christopher Bell and Erik Jones, as well as superstars like Kyle Busch, Martin Truex Jr., and, on the storied four-mile, 14-turn road circuit.

Plastic Bottle Shortage Forces Kwik Trip to Curtail Production of Some Dairy Products -- Danielle (beverages, corporate & store ops) 

LA CROSSE, Wis. — Kwik Trip Inc. is limiting the production of some flavored milk and cappuccino creamer, citing a shortage of small plastic bottles. The halt impacts products across the operator’s more than 700 convenience stores.

The La Crosse-based company, which ships roughly 105,000 gallons of milk a day, said the shortages affect flavors such as low-fat chocolate and strawberry, but only in 8-ounce and 16-ounce containers. Production of the small sizes of cappuccino creamer has also been reduced, reported Milwaukee Journal Sentinel.

Kwik Trip decided to temporarily curtail production of certain flavors of milk, in the small containers, that are less in demand as a plastic bottle supplier struggled to get the materials it needed, according to the company.

“The good news is we should be back, full bore, on all flavors and sizes by Oct. 21,” said Kwik Trip spokesman David Niemi.

Kwik Trip, which has its own dairy processing plants, is one of the largest milk producers in the upper Midwest, sourcing its milk from dairy farms within about a 75-mile radius of La Crosse.

Manufacturers have fallen behind in many areas of the economy, including plastics and packaging, due to supply chain disruptions caused by the COVID-19 pandemic, the news outlet reported, adding that full-size grocery stores have also experienced product shortages because of strong consumer demand and, in some cases, not enough packaging.

Founded in 1965, Kwik Trip operates more than 700 family-owned convenience stores. The company is known as Kwik Trip in Minnesota and Wisconsin and as Kwik Star in Iowa.