Kwik Trip Donates Milk to the Troops

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Kwik Trip Donates Milk to the Troops

LA CROSSE, Wis. -- Kwik Trip Inc., based here, is donating up to 100 gallons of milk as part of a mission by a Minnesota woman to get her husband and his fellow troops serving in the 34th Brigade in Iraq some fresh, cold milk, the Pioneer Press reported.

Kim Fuhrmann of Webster, Minn., whose husband Roy is a Blackhawk helicopter pilot in the 34th Combat Aviation Brigade, couldn't believe it when her husband told her via webcam last month that he was drinking Gatorade with the Christmas goodies she sent him. He said the troops' irradiated milk, which has a long shelf life, just didn't hit the spot.

Since then, Kim has been on a milk mission, and enlisted c-store chain Kwik Trip and dry-ice company, Continental Carbonic Products, to help. Together, they have shipped to Iraq more than 30 gallons of milk -- frozen and packed in dry ice -- during the past month.

When Kwik Trip store officials learned how much it cost to ship the milk overseas -- $25.30 a gallon -- they also donated $500 to cover some of the postage, the report stated.

"Any time we can help out the troops, we try to do what we can," said Gary Gonczy, director of marketing and advertising for Kwik Trip, who added reading the e-mails of gratitude has touched the hearts of company officials. "It's amazing how a simple thing like a glass of milk can mean so much to a soldier," he said.

Sgt. First Class Mark Anderson, who works with Roy Fuhrmann, wrote in an e-mail dated Dec. 27, "You should have seen my soldiers' eyes when they saw the milk. It was like I was holding the Stanley Cup or something. I even had one guy crush up chocolate-chip cookies, put them in his milk and eat them with a spoon, saying, 'I know I'm dreaming, but, please, no one wake me up.' That half-gallon went a long, long way."