Kwik Trip, Valero Grow Market Share

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Kwik Trip, Valero Grow Market Share

MAYVILLE, Wis. -- A new $1.1 million Kwik Trip convenience store here celebrated its grand opening yesterday. The location, at 205 S. Clark St. in Mayville, Wis., will feature weekly dairy, food and beverage specials along with coupons and prize drawings through Feb. 6,  The Beaver Dam Daily News reported.

"We're very excited about a second store in Mayville. This has been a tremendous opportunity," said Larry Janisewski, district leader for Kwik Trip Inc. in southcentral Wisconsin. He noted that the bright and spacious interior design resembles the "new footprint" for the chain. It's nearly twice the size of the 2,000-square-foot, cramped downtown store at 121 N. Main St., and easier to navigate, the report stated.

"We want people to walk away with a feeling that we're here to serve them," he said.

Hans Zietlow, real estate director for Kwik Trip, described the new site as a more high-end c-store with an upscale coffee bar and an expanded hot food offering. "Probably the shining star of that is the pizza that we make right there in our store," he said.

The new site also features six fueling stations and about 20 parking stalls. Plans call for adding more parking and possibly, one more fueling station this summer.

To pave the way for the new store, Kwik Trip acquired the former Mayville CITGO Station and Buddy's Frozen Custard last November and immediately began remodeling. The company also purchased a house next door to the property. "We'll have Mayville covered for quite some time," Zietlow said of the two Kwik Trip stores.

La Crosse, Wis.-based Kwik Trip currently has about 350 locations throughout Wisconsin, Minnesota and Iowa, including sites that recently opened in Green Bay, Appleton, Oshkosh and Sheboygan, and the chain is eyeing future expansion.

"The future looks pretty bright. We're in an extremely aggressive growth mode right now. We're always looking at any community in the state that's 5,000 (people) or larger," Zietlow told the newspaper, adding that the nearly $4 million, 5,000-square-foot Kwik Trip in Beaver Dam that opened last fall with a state-of-the-art, double bay touchless car wash, serves as an example of the stores the company builds from the ground up.

Meanwhile, Valero Energy Corp. expanded its reach with the purchase of a 1.041-acre property from the real estate investment trust, Weingarten Realty, in the Westwood Center located in San Antonio.

Westwood Center, located at a high volume intersection, is planned to open its first phase of the 283,000-square-foot retail center this summer, Weingarten stated.

"This is our second Valero land closing in a San Antonio development," Eric Strauss, regional director of new development for Weingarten's central region, said in a statement. The first was a 1.522-acre site located in Westover Square.