Little Debbie Is Newest Face in NASCA

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Little Debbie Is Newest Face in NASCA

NASCAR veteran Ken Schrader has joined the Wood Brothers/JTG Racing Team and will drive the famed Number 21 Ford Fusion during the 2006 Nextel Cup season, sponsored now by Little Debbie, "America’s #1 snack cake."

“I look forward to establishing a winning tradition with Wood Brothers/JTG Racing and Little Debbie Snacks,” Schrader said. “Some of the most victorious drivers in NASCAR history have driven the Number 21 car. I intend to continue that winning tradition in 2006.”

“There is always excitement when a new company realizes the marketing potential of NASCAR for increasing its business and then decides to enter the sport. This is going to be fun!”

Little Debbie will be the primary sponsor of the Number 21 car for 19 races in 2006. Motorcraft Quality Parts and the U.S. Air Force will rotate their sponsorship of the Ford Fusion for the remaining races during the 2006 season.

“We’ve been fans of NASCAR, the Wood Brothers, and Ken Schrader for many years, so sponsoring the Number 21 car is a way to show our support for a great sport, a great race team, and a great driver,” says McKee Food’s CEO Jack McKee. “From a business perspective, this is a perfect fit for our brand because NASCAR fans are Little Debbie fans.”

Collegedale, Tenn.-based McKee Foods, a privately held, family-run company, has manufactured more than 150 billion Little Debbie snacks since 1960, enough to circle the 1.5-mile oval track at Homestead-Miami Speedway more than 1.3 million times.