Low-Price Items are Catch-22 for QSRs

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Low-Price Items are Catch-22 for QSRs

06/28/2011

Value meals thrive in times of economic softness, but they're also hard on fast-feeders' bottom lines, which is why chains seem to be promoting them less and less. If gas prices and commodities continue to rise, though, heavy value promotion could make a comeback, Ad Age reported.

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