MacFood Mart Chain Plugs Into Digital Marketing

FORT WAYNE, Ind. — McIntosh Energy Co. Inc. dba MacFood Mart partnered with OpenStore by GasBuddy to enhance its marketing platform.

According to OpenStore, MacFood Mart now has a new easy-to-use web page, as well as a mobile app with couponing and games. In addition, the convenience store retailer will begin to incorporate beacons in its stores in an effort to target customers and send them in-app messages.

“McIntosh Energy is looking forward to growing their customer base in partnership with OpenStore,” said Ray McIntosh, president at McIntosh Energy.

With its new mobile app and website, MacFood Mart intends to improve its customer shopping experience while driving traffic to its stores.

“We are excited to partner with McIntosh Energy and look forward to the digital marketing possibilities that the OpenStore solution provides,” said Jason Toews, CEO of OpenStore by GasBuddy. “Connecting our clients to their customers to help drive sales, increase engagement and brand awareness are our key goals.”

Gaithersburg, Md.-based OpenStore by GasBuddy is a technology solution designed to increase customer loyalty.

Fort Wayne-based McIntosh Energy was founded in 1953. The company owns and operates four convenience stores in the Fort Wayne area.