the consumer mind

Inside the Consumer Mind

Making the Most of Every Visit


From made-to-order food and beverages to exclusive private-label products that cannot be found anywhere else, convenience store operators are investing heavily in enhancing their in-store offers. Still, however, only 7 percent of the convenience store shoppers surveyed for the 2023 Convenience Store News Realities of the Aisle Study — which polled 1,500 consumers who shop a c-store at least once a month — said they purchase in-store items every time they stop for fuel. The research also revealed: 

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