Maltesers Candies
U.K. favorite comes to U.S. market in 1.3-ounce singles bags.
Maltesers Candies have made their way from the United Kingdom to U.S. convenience stores. The sweet treat features a crispy, airy center that is wrapped in a smooth, chocolate covering. Consumers will enjoy this snack for its playful crunch with a slow chocolatey melt, Mars Chocolate North America stated. Maltesers 1.3-ounce singles bags have a suggested retail price of $1.09 to $1.39, varying by market. Marketing support for the U.S. launch of the product includes digital/social, e-coupons, sampling, and in-store displays.
