Manitowoc Foodservice Takes on New Moniker
NEW PORT RICHEY, Fla. — Manitowoc Foodservice Inc. is rebranding the company, its logo and its brand identity to Welbilt Inc. The change is part of the company's strategic repositioning following its March 2016 spinoff from former parent company The Manitowoc Co.
The new name and brand represent a long-standing commitment to put customers' needs first, the company said. Its ticker symbol will change to NYSE:WBT on March 6.
"We are excited to announce the changing of our name to Welbilt Inc., which further strengthens our corporate identity as a stand-alone company," said Hubertus M. Muehlhaeuser, president and CEO of Manitowoc Foodservice. "Welbilt reflects our promise and commitment to bringing innovation to the table. Rooted in the Hirsch brothers' innovative stove in 1929, Welbilt developed to become the first company in the industry pursuing a complete systems approach.
"The name Welbilt uniquely connects our past with our vision of the future. Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers' kitchens reach their full potential. As we continue to innovate and grow, we will always remain grounded in our long history," he added.
Chief Operating Officer Josef Matosevic noted that the new name is synonymous with quality and reliability.
"Welbilt is also pragmatically innovative and all our products and solutions are designed with the entire kitchen in mind," he said. "Finally we are intelligently connected and create seamless solutions in the kitchen to get the highest operator benefits and help our customers achieve the return on their investment faster."
Welbilt has a broad portfolio of hot and cold foodservice equipment that ranges from ovens, fryers, steamers, grills, ranges and induction cooktops to beverage dispensing, blending, refrigeration and ice-making equipment.
"The corporate rebranding builds on the accomplishments of our dedicated team over the past year. Today, we are more customer-centric and more agile," said Andreas G. Weishaar, senior vice president, strategy, marketing and human resources. "To meet our future growth objectives, we will focus on further developing our 12 strong global brands under our new corporate name. In short, we are ready to live up to our new name, Welbilt."