MAPCO Express to Hold One-Day, $1.10 Gas Giveaway

BRENTWOOD, Tenn. -- MAPCO Express Inc., with more than 400 neighborhood retail locations throughout the southeastern United States, launched its first-ever "$1.10 Gas Giveaway" promotion.

On Oct. 10, 2010, for 110 minutes, MAPCO Express will sell gasoline for $1.10 per gallon at five selected secret MAPCO convenience store locations throughout its service area. In the weeks leading up to the event, customers will receive tips about the secret locations through the company's Facebook and Twitter feeds.

"During tough economic times, high fuel prices are an unwelcome expense for us all," said Bill Reilly, chief marketing officer of MAPCO Express. "As the neighborhood convenience store of choice, we wanted to help our communities save a little money and have fun while doing so. We wish our customers the best of luck in the hunt."

Customers will start receiving tips about the secret locations by going to www.mydimedeal.com and signing up to be a fan on MAPCO's Facebook and Twitter pages.

MAPCO Express operates in eight states under the MAPCO Express, MAPCO Mart, East Coast, Discount Food Mart, Fast Food and Fuel, Delta Express and Favorite Markets brand names.