MAPCO Helps Fuel PriceAdvantage Growth

COLORADO SPRINGS, Colo. — MAPCO Express Inc.'s expansion of its pact with PriceAdvantage has helped boost the fuel price management software company's growth in the first quarter 2016 by rolling out PriceAdvantage software to include 355 company-operated locations. 

According to PriceAdvantage, the company's growth is attributed in part to MAPCO, as well as the company's list of new customers, including: BellStores, Central Oil & Supply, Clark Oil Co., Enmarket Inc., Maverik Stores Inc., Rally Stores and Tri-State Petroleum Corp.

The growth represents recent adoption by large enterprise and small-chain fuel retailers, according to Colorado Springs-based PriceAdvantage, a division of Skyline Products.

"This flourish of new customers represents a significant shift in our industry," said Chip Stadjuhar, CEO of Skyline Products. "In this current market, fuel retailers know they must either adopt new technologies and processes or they cannot remain competitive. Our customers easily leverage PriceAdvantage fuel pricing software to help maximize margins, manage volumes, and increase profits so they can push beyond simply surviving."

PriceAdvantage software allows fuel marketers to gather competitor prices, replacement costs, historical data, store specific/market insight as well as leverage economic modeling to determine and push new fuel prices to the street faster and more accurately. 

PriceAdvantage customers also include CST Brands Inc., Family Express, Flyers Energy LLC, The Spinx Co., Sheetz Inc. and CEFCO Convenience Stores. 

Brentwood-based MAPCO Express Inc. is a division of Delek US Holdings Inc. Its convenience stores operate under the MAPCO Express, MAPCO Mart, East Coast, Fast Food and Fuel, Favorite Markets, Delta Express and Discount Food Mart brand names.