Mars Introduces Heart-Healthy Milk Chocolate

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Mars Introduces Heart-Healthy Milk Chocolate

Mars Inc. unveiled CocoaVia Milk Chocolate, combining the popular chocolate variety with the heart-healthy benefits of its CocoaVia dark chocolate.

Like all CocoaVia snacks, the new range of products delivers the combination of cocoa flavanols, the heart-healthy compounds that are found naturally in cocoa beans, and plant sterols, cholesterol-lowering ingredients, in a serving size of 110 to 150 calories.

The new milk chocolate products will be in limited distribution in October and available nationwide in 2007. The varieties include CocoaVia Milk Chocolate Bars, CocoaVia Milk Chocolate Bars with Almonds and CocoaVia Milk Chocolate-Covered Raisins.

The company also plans to introduce the line's first beverage - CocoaVia Rich Chocolate Indulgence with a limited distribution next month. Each serving is guaranteed to contain at least 100 milligrams of cocoa flavanols, the same amount in the original dark chocolate varieties of CocoaVia.

Mars pioneered a new technology to retain more cocoa flavanols, resulting in milk chocolate with the same levels cocoa flavanols as our CocoaVia Dark Chocolate products.