Mars Launches Campaign to Reunite M&M Spokes-characters

HACKETTSTOWN, N.J. -- The M&M's Brand has announced the breakup of its iconic spokescandies as part of a campaign to capitalize on the popularity of the characters and drive consumers to convenience stores and other candy retailers.

According to the storyline the company is promoting, the M&M characters, Red, Blue, Orange and Ms. Green have decided to jet off to pursue new solo careers. Yellow, confused by the split, is remaining at M&M's headquarters. He and the company are asking America to help "Reunite'M' and offering consumers the chance to win prizes valued at over $1.5 million, including $100,000 to one individual, to show their gratitude for getting this chocolate gang back together. Through September 15, 2011, Americans can help answer Yellow's plea by purchasing select packages of M&M's Brand Chocolate Candies and looking for all five characters under the wrapper.

"This is a difficult and sad day for M&M's," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America, presumably with tongue planted firmly in cheek. "Our M&M's spokescandy crew has literally been the face of our brand for many years, and we're not taking the news of the separation lightly. We've initiated a full-fledged "Reunite'M'"campaign and we hope America will join forces to help us get them back together."

Consumers are being told to follow details of the breakout at www.facebook.com/mms.