As gas prices continue to rise, subscription programs offer an easy way to attract and retain customers, particularly at the pump. A simple recurring discount of several cents off the gallon can ensure customers will continue to support your brand. Or, subscription programs that merge discounts at the pump with discounts in-store can encourage customers to visit both. Subscriptions drive customer loyalty, encourage visits and achieve incremental revenue. Our data shows that subscriptions tap into a desirable segment of tech-savvy, wealthy loyalty “superfans” who are big-spenders, and will take advantage of the most cutting edge services your brand has to offer. And while a subscription program is great for locking in revenue ahead of time, programs can also create opportunities for additional purchase occasions.
If subscription programs are something you’re considering, join this webinar to learn more about how you can implement this concept for your brand.
Here are a few of the insights you’ll take away:
- Why the subscription model is so valuable for c-stores
- How to get started with subscriptions
- The latest trends within c-store subscription programs