Maverik Streamlines Fuel Pricing Process With PriceAdvantage

SALT LAKE CITY — Maverik Stores Inc. selected PriceAdvantage software to streamline their fuel price management at 274 convenience stores located throughout 10 western states.

According to Colorado Springs, Colo.-based PriceAdvantage, Maverik selected its fuel pricing software based on its ability to allow Maverik fuel pricing analysts to conduct price research in each market to help increase volumes, retain margins and improve overall profits.

“PriceAdvantage has not only streamlined our pricing strategy, but it allows us to take the manual tasks — such as changing the price on our POS [point-of-sale], pump, and price signs — out of the hands of store employees,” said Sam Campbell, director of operations, Maverik. “We can now price more stores faster and more strategically with the same number of fuel pricing analysts.”

PriceAdvantage also noted that it easily integrated with Maverik’s instances of PDI Enterprise and Radiant Systems, allowing the team to be up-and-running quickly. Additionally, the company’s intuitive and easy-to-use interface can expedite user adoption.

“Maverik recognized that they could not continue to depend upon manual fuel pricing processes to keep up with their planned growth, the competition, and market fluctuations,” said Chip Stadjuhar, president and CEO of Skyline Products, parent company to PriceAdvantage. “Delayed price changes, even for just a few hours, can have significant impact on their bottom line. PriceAdvantage will incorporate Maverik’s pricing strategy so that they can quickly, and predictably, respond to market changes.”

Salt Lake City-based Maverik operates 274 c-stores in 10 states and is the largest independent fuel marketer in the Intermountain West region.