McCafe Push to Continue

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McCafe Push to Continue

06/22/2009
OAK BROOK, Ill. -- McDonald's Corp. said it would continue a massive McCafe marketing campaign that has helped push it to No. 2 in a survey of U.S. coffee drinkers, according to a UPI report.

In a separate survey, 6,000 consumers indicated Starbucks was their favorite brand, dislodging Dunkin' Donuts from the No. 1 spot.

Food industry consultant Dennis Lombardi at WD Partners said McDonald's is "like a 9,000-pound gorilla," putting on "a very strong push to build share with its McCafe brand."

But Dunkin' Brands Inc. CEO Nigel Travis told the Boston Globe McDonald's "can't promote coffee forever because they've got lots of other products to focus on.”

McDonald's spokeswoman Danya Proud maintained that the company would keep the campaign going strong through the summer.

"Coffee continues to be a significant opportunity for McDonald's,'' Proud said. "We will continue to see a heavy promotion of our new McCafe through the summer.''

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