Meet the 2024 Category Captain for Frozen Beverages: Frazil

While growing slush sales in the convenience channel by 42% last year, Frazil scaled two frozen beverage subcategories.
Category Captain_Frazil
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Frazil is the largest frozen uncarbonated beverage (slush) brand in the United States with 27,000 machines located across all 50 states. In 2023, Frazil added 9,000 machines to its c-store count. The Frazil program is designed to unlock significant value for retailers, enabling them to hit "the easy button" on running a turnkey, winning frozen beverage program.

While growing slush sales in the channel by 42% last year, Frazil scaled two frozen beverage subcategories: Frazil Energy, the first broadscale caffeinated energy slush on the market with 1,130 machines currently in stores; and Cafe Tango, an award-winning branded frozen coffee with 1,180 machines now in the market. Café Tango earned a top 10 finish in NACS' 2023 Cool New Products showcase — the only dispensed beverage in the top 10.

Frazil stands out as a category captain through its c-store retailer promotions and partnerships. In June 2023, the company launched Free Frazil Friday at 1,500 locations, including Maverik — Adventure's First Stop, ExtraMile by Jacksons, Terrible Herbst and Holiday Oil. A total of 750,000 cups of Frazil were given away, increasing total inside store sales by 15% to 20%. Additionally, foot traffic to those stores rose, brand awareness doubled and slush sales were up 10% to 15% in the two months following the promotional period.

Throughout 2023, Frazil maintained a 98.3% uptime despite labor shortages. The company also launched its first-ever technology-based ticketing system program that allows customers to initiate and track service directly from their store using any cellular device.

All information contained in this profile was supplied by the company.

For the full winners' list for the 2024 Convenience Store News Category Captains, click here.

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