MILAN, Ohio — Mickey Mart Food Stores increased its digital marketing efforts with the addition of the OpenStore by GasBuddy app and a transactional loyalty program.
The new mobile app offers digital coupons, games, lottery results, contests and store location information. Via its loyalty program, customers can save and earn points on purchases on a digital card.
“Mickey Mart is very excited to announce the release of its brand new app. We teamed up with OpenStore to assist us in developing our app based on their industry expertise,” said Jason Appel, chief operating officer of Mickey Mart. “With their help we feel we were able to come up with an app that provides our customers with everything they want and need in an app from gas prices to mobile coupons and much, much more.”
Gaithersburg, Md.-based OpenStore by GasBuddy is a technology solution intended to increase customer loyalty by providing two-way communication between convenience store owners and customers.
Milan, Ohio-based Mickey Mart has served the northern Ohio region for 25 years. It operates 30 convenience stores.