Mike's Hard Lemonade Launches Road Trip
Mike's Hard Lemonade, a lemon malt beverage, is implementing a nationwide consumer promotion to celebrate the well-earned drink that comes at the end of a hard day. The promotion kicks off later this month and will be supported in local markets at convenience stores with point-of-sale (POS) displays and graphics.
Four promotional party wagons will make appearances in several key markets -- Chicago, Los Angeles, San Diego, Dallas/Fort Worth and Miami -- throughout the third quarter. The promotion will culminate in October with a national sweepstakes for a chance to win Mike's Ultimate Party Wagon, a full-size RV complete with a video game player, big-screen TV with DVD, stereo system and two mountain bikes.
"We're thrilled to work with our on- and off-premise accounts and radio partners to reach out to adult consumers of legal drinking age with a program that presents a great sense of fun," said Todd Martin, vice president of national accounts and customer marketing for Mike's Hard Lemonade Co.
Four promotional party wagons will make appearances in several key markets -- Chicago, Los Angeles, San Diego, Dallas/Fort Worth and Miami -- throughout the third quarter. The promotion will culminate in October with a national sweepstakes for a chance to win Mike's Ultimate Party Wagon, a full-size RV complete with a video game player, big-screen TV with DVD, stereo system and two mountain bikes.
"We're thrilled to work with our on- and off-premise accounts and radio partners to reach out to adult consumers of legal drinking age with a program that presents a great sense of fun," said Todd Martin, vice president of national accounts and customer marketing for Mike's Hard Lemonade Co.