MillerCoors Introducing Flavored Beer in May
CHICAGO -- MillerCoors LLC is adding a twist to its summer line up with plans to unveil Miller Genuine Draft 64 Lemonade. The flavored beverage will hit store shelves in May.
The company, a combined U.S. entity of Molson Coors and SABMiller, will launch Miller Genuine Draft 64 Lemonade as a limited summer brand, with an eye toward capitalizing on consumers taste for flavored beer, according to the Business Journal of Milwaukee. The beverage will be available in six- and 12-pack bottles and 12-pack cans through Labor Day.
MillerCoors plans to include the new beer in its Miller Genuine Draft 64 summer promotions, with advertisements on television, digital and billboards. Its latest beer is part of MillerCoors strategy to strengthen the Miller Genuine Draft 64 brand this year, the news outlet reported.