On the Move C-stores & Village Tea Brew Up Partnership

BOYNTON BEACH, Fla. — On the Move Corp. and the Florida Panthers have teamed up with Village Tea Co. Distribution Inc. to introduce more Americans to the benefits of quality loose leaf tea, according to the convenience store retailer. 

As part of the deal, On the Move will feature in-store displays at 11 Florida c-store locations. Additionally, Village Tea will feature its new single-serve point of sale display with a variety of flavors and potentially other products at select On the Move stores in south Florida.

"We are excited about the partnership with On the Move and the Florida Panthers and we welcome the opportunity to introduce new customers across South Florida to the Village Tea Co. brand of premium loose leaf teas through our newly launched food service and hospitality platform," said Jason Costley, CEO of Village Tea. "This is especially important as we are developing additional sales and marketing initiatives in the region and we hope to make this program an integral part of those efforts."

The partnership will be supported by the Panthers Radio Network, in-arena promotions at the BB&T Center in Sunrise, Fla., and Panthers social media platforms to run throughout the NHL playoffs and the offseason.

Village Tea Co. Distribution Inc. is a division of Affinity Beverage Group Inc. 

Boynton Beach, Fla.-based On the Move Corp. was founded in 2014 to engage in the acquisition of convenience stores.