MY M&M's and Martha Stewart Join Forces

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MY M&M's and Martha Stewart Join Forces

11/03/2008
HACKETTSTOWN, N.J. -- Mars Direct, a division of Mars Snackfood U.S., entered a collaboration between MY M&M'S Chocolate Candies and Martha Stewart Living Omnimedia Inc. (MSLO), combining Martha's do-it-yourself craft ideas with personalized MY M&M'S for the holiday season. The unique handcrafted gift ideas will be available exclusively at www.mymms.com/martha and across all of MSLO's media properties.

Through the integration, MSLO will create a cross-platform 360-degree program promoting personable and affordable holiday gifts featuring MY M&M'S Faces. This platform will allow consumers to put their favorite faces and personal holiday messages on M&M'S Chocolate Candies. In addition to being featured on The Martha Stewart Show, these exclusive do-it-yourself personalized holiday gift ideas will be on: Martha Stewart Living Radio on SIRIUS; MSLO's online, eight-week Holiday Workshop at marthastewart.com, and through do-it-yourself articles featured in Martha Stewart Living and Everyday Food magazines.

"Millions turn to Martha for do-it-yourself inspiration for holiday gifts, and MY M&M'S is pleased to provide a platform to personalize gifts that are fun, meaningful, and a treat to eat," said Jim Cass, vice president and general manager, Mars Direct Inc.

"Featuring custom photos and messages with a sweet chocolate twist, each holiday craft idea allows consumers to take personalization to a whole new level to create truly one-of-a-kind holiday memories," stated Martha Stewart.

MY M&M'S has also created two Martha Stewart-inspired autumn and holiday M&M'S blends that will be given free exclusively to Martha Stewart Living Omnimedia audiences with a minimum MY M&M'S purchase.

MY M&M'S Faces are available in 7-ounce bags at $12.99 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $139.99 or $259.99, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.39 - $6.89 per bag, based on variety.

MY M&M'S can be ordered online at http://www.mymms.com/martha.