Nestea Brand Makeover

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Nestea Brand Makeover

05/14/2008
Coca-Cola North America revamped the packaging and added products to its Nestea ready-to-drink tea line. Bottles now feature straight walls, fresh graphics that center on the products' antioxidants and all-natural fruit flavors. New products include reformulated Green Tea Citrus and Diet Green Tea Citrus, which have 50 percent more antioxidants than previously. The Green Tea Citrus products as well as the other Nestea lines are available in 20-ounce and half-liter PET bottles. The Iced Tea with Lemon flavor also comes in aluminum cans
and 2-liter PET bottles.

Coca-Cola North America, Atlanta
(800) 788-5047; www.thecoca-colacompany.com