New A-B Ads Speak to Watery Beer Claims

ST. LOUIS -- Anheuser-Busch InBev (A-B) is going straight to the public to answer claims that its beer is watered down.

In full-page ads published in U.S. newspapers Sunday, the St. Louis-based beer maker shows one of the 71 million cans of drinking water it sent to the American Red Cross and other relief organizations in disasters, the Associated Press reported.

"They must have tested one of these," the ad stated.

The company's response comes after multiple class-action lawsuits accused A-B of watering down its brands including Budweiser and Michelob. The lawsuits, which are seeking millions in damages, claim that the brewer cheated customers out of the alcohol content labeled on its products, as CSNews Online reported last week.

The 10 A-B products named in the lawsuit are Budweiser, Bud Ice, Bud Light Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.

A-B InBev has called the claims groundless. In the ads, the company refers to its libations as "the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever."

 

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