New Packaging for Newcastle

Newcastle Brown Ale unveiled a redesign of its label and packaging materials to attract more attention on the shelf to the legendary brand. The new design retains the brand's authentic style, mixing in contemporary imagery and placing a design focus on the brand name and iconic features to achieve greater presence in coolers. As a part of the new design's enhanced iconography, the traditional blue star has been enlarged, subtly lightened and now runs 3-D. The back labels now feature four different stories surrounding the legends of Newcastle Brown Ale. In addition to the label, Newcastle's 6-packs and 12-packs now utilize product photography to reinforce the “full-flavored yet easy-to-drink” proposition of Newcastle Brown Ale.

Scottish & Newcastle Importers Co., San Rafael, Calif.
(413) 479-5700; www.newcastlebrown.com