New Year Brings New Marketing Campaign for 7UP Ten
PLANO, Texas – The Dr Pepper Snapple Group and 7UP Ten are teaming up with Chelsea Handler, host of the late-night TV show "Chelsea Lately" and best-selling author, to challenge Americans to make New Year's resolutions they can actually keep this year.
To help spread the message and encourage participation, 7UP Ten launched a series of videos that consumers can view and share with friends at www.tensoda.com/TENresolutions.
"Year after year, people make unrealistic resolutions and resolve to give up sweets, give up being a couch potato, give up being miserable at their job and resolve to find their one true soul mate. And believe me -- that's just my list. But these lists just go on and on. Frankly, I'm sick of it," said Handler. "That's why I love 7UP Ten. I really don't have to give up anything."
The TEN Resolutions website features videos of Handler roasting 10 popular and often-unsuccessful New Year's resolutions, such as learning a new language, traveling more and going to the gym. Each video is shareable via social media.
Handler's image will continue to appear alongside Ten flavors through March 31. The 10-calorie soda line includes 7UP Ten, A&W Ten, Sunkist Ten, Canada Dry Ten and RC Ten.
"Chelsea Handler is the perfect person to help 7UP Ten spread the message that consumers should give up nothing this year and make resolutions they can keep," said Eric Blackwood, director of brand marketing at Dr Pepper Snapple Group. "With the line of TEN beverages, consumers can do what they want, drink what they want and still get the full flavor they love – with no guilt."