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Nielsen Listening Platform

Companies can manage performance through surveys and real-time reporting.

New from Nielsen and ResponseTek, a global leader in customer experience management (CEM) software, the Nielsen Listening Platform merges CEM software tools with key business insights to help drive operational advancement for brands and businesses, according to the firms. Companies using the Nielsen Listening Platform will have the ability to manage performance at an individual consumer and store level through transactional surveys and real-time reporting to convert new insights into operational improvements. The Nielsen Listening Platform is available in North America to customers in service-oriented sectors such as retail, telecom and financial services.

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