Nielsen Provides Blueprint for Embracing the Multicultural Opportunity
LOS ANGELES – Noted world-class research firm, Nielsen, will deliver insights into how organizations can effectively reach Hispanic consumers through a better understanding of what they watch and how they buy during this year's Hispanic Retail 360 Summit next month.
The eighth annual Hispanic Retail 360 Summit, being held Aug. 15-17 at JW Marriott at LA Live in Los Angeles, is produced by Stagnito Media, publishers of Convenience Store News, Progressive Grocer, The Gourmet Retailer, Progressive Grocer Store Brands and Retail Leader magazines.
In a general session on Friday, Aug. 17, Monica Gil, senior vice president of government and public affairs, and James Russo, vice president of global consumer insights for Nielsen, will give a top-line overview of the Hispanic consumer, taking a deep dive into data and trends within compelling statistics and a demographic framework shaping the future. They'll also share best practices from companies most successful at growing share and multicultural audiences. Highlights will include success factors and measures across an organization, including Marketing, Human Resources, Market Research, Advertising and Social Media, among others.
Gil was named one of Hispanic Business Magazine's "100 Influential" and one of "The Most Powerful and Influential Latinos in Entertainment" by The Image Foundation in 2011. She was also recognized as one of Los Angeles' "Women Making a Difference" by the Los Angeles Business Journal.
Russo is one of today's leading experts on consumer attitudes and behavior, prominently and frequently featured in the nation's top business outlets. He is a frequent contributor to leading media outlets such as CNBC, Bloomberg News, Fox Business, Wall Street Journal and the Financial Times. The Hispanic Retail 360 Summit is a three-day event for retailers and marketers who want to learn how to tap into the $1-trillion Hispanic market and grow their business. Leading marketing experts, retailers and suppliers including Tri-Mex, Mintel, Save-A-Lot, PepsiCo, H-E-B, CVS Caremark, Anheuser-Busch, Hormel, Navarro Discount Pharmacy, Tyson, Goya, Target Stores, ShopRite, Supermercados El Rancho, and Best Buy will be at next month's Summit in Los Angeles.
Actor, spokesman and retired Soldier J.R. Martinez will keynote the conference and will be joined on the agenda by an impressive lineup of speakers including Guy Garcia and others from retailers, consumer products goods manufacturers and leading multicultural experts, consultants and agencies.
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